Write your year-end market update email with AI
Turn your local MLS numbers into a short, plain-language market recap your past clients and sphere will actually read.
Estimated: 2–4 hours of writing, plus more past-client conversations heading into spring. (Estimate; results vary.)
- ChatGPT
- Claude
- Your MLS stats or your board's market report
- Your CRM or email tool
- Canva (free) for a simple chart
The problem
A year-end market update is one of the best reasons to reach out to past clients, but pulling numbers and writing it takes hours in the busiest season. Many agents skip it or send a generic national report that says nothing about their town.
Step by step
- 1Pull this year's and last year's numbers for your area from your MLS or local board: median price, homes sold, days on market and inventory.
- 2Paste only those numbers (no client names or private deal details) into the prompt below to get a short email, a social post and three talking points.
- 3Check every number against your source and note where the data came from and through what date.
- 4Make one simple chart in Canva if you want, and send the email to your past clients and sphere in December.
- 5Follow up personally with anyone who replies or asks what their home might be worth.
Copy-paste prompt
I'm a real estate agent in [city/area]. Here are this year's numbers compared to last year, from [MLS or board name, through date]: median sale price [this year vs last year], homes sold [ ], average days on market [ ], months of inventory [ ]. Write: (1) a friendly year-end market update email under 250 words that explains what changed in plain words and what it might mean for buyers and sellers next year; (2) a short social post; (3) three talking points for phone calls. Use only the numbers I give, cite the source and date, don't predict prices, and end with a soft offer to talk about their home.
Review AI output before using it. Don’t paste confidential, customer or patient data into tools your company hasn’t approved.
Free · 5 minutes
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