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Plan your Small Business Saturday with AI

Turn your offer, hours and local partners into a week of posts, an email, a window sign and a staff plan for Small Business Saturday.

Estimated time saved

Estimated: 3–5 hours of marketing writing and planning, plus more foot traffic that weekend. (Estimate; results vary.)

Tools
  • ChatGPT
  • Claude
  • Canva (free) for signs and posts
  • Your email list and social accounts
  • Your POS for last year's sales that weekend

The problem

Small Business Saturday falls right after Black Friday, when shoppers are already looking to buy local. But many shops don't start planning until that week, so the posts go out late, the offer is unclear and the busiest day of the season is understaffed.

Step by step

  1. 1Pick your offer, such as a free gift with purchase or a shop-local bundle, and check last year's POS numbers for that weekend to plan stock and staffing.
  2. 2Ask neighboring shops if they want to cross-promote, like a passport card or a shared map.
  3. 3Paste the offer, hours and partners into the prompt below to get a week of social posts, an email, a window sign and a staff checklist.
  4. 4Make the sign and post graphics in Canva, and schedule the posts for the week before.
  5. 5After the weekend, send a thank-you post and email, and note what sold best for next year.

Copy-paste prompt

Prompt
I own [type of shop, e.g., a gift and home decor boutique] in [town]. Small Business Saturday is [date]. Our offer: [e.g., free gift wrap and a $5 bonus card with $50 purchase]. Hours that day: [hours]. Neighboring shops we're teaming up with: [list, or none]. Our style: [e.g., warm, local, fun]. Write: (1) five social posts for the week leading up to it; (2) a short email to our customer list; (3) window sign copy under 25 words; (4) a staff checklist for the day (stock, gift wrap, line control, collecting emails); (5) a thank-you post for after. Use only the offer, dates and hours I give.

Review AI output before using it. Don’t paste confidential, customer or patient data into tools your company hasn’t approved.

Free · 5 minutes

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