Keep your Google Business Profile fresh with weekly posts and answers

Plan a month of short Google Business Profile updates and write clear answers to the questions customers ask most.

The problem

Most local customers find a small business on Google Maps first. A profile with old photos, no updates and unanswered questions looks closed, but nobody has time to write posts every week.

Step by step

1. 1Sign in to Google Business Profile and check the basics: hours (including holiday hours), phone, website, services and categories.
2. 2List what's coming up this month: seasonal services, specials, events, new products or recent jobs you can show.
3. 3Paste the prompt below to get four weekly posts and answers to your 10 most common customer questions.
4. 4Pair each post with a real photo you took. Edit the drafts so every detail (prices, dates, service area) is accurate, then post one each week.
5. 5Add the answers to your website's FAQ page too, and reply to new reviews the same week.

Copy-paste prompt

I run [business type] in [town/area]. Services: [list]. This month: [specials, events, seasonal work, recent jobs]. Common customer questions: [list or describe]. Write: (1) four short Google Business Profile posts (under 100 words each), one per week, each with a clear call to action (call, book, visit) and a suggestion for what photo to pair with it; (2) clear, friendly answers to the 10 questions above, using only facts I gave you and marking anything I need to fill in with [FILL IN]; (3) a reminder list of profile details to check (hours, holiday hours, services, photos). Don't invent prices, awards or reviews.

Review AI output before using it. Don’t paste confidential, customer or patient data into tools your company hasn’t approved.

Want this built for you? Book a free 20-minute call →