Keep winter work coming in with a simple AI marketing plan
Build a short plan for past-client check-ins, a winter promo and a few posts so the slow season has a pipeline.
Estimated time saved
Estimated: 30 minutes to plan, then a few minutes a week. (Estimate; results vary.)
Tools
- ChatGPT
- Claude
- Gemini
- Your past-client list
- Google Business Profile
The problem
Work slows in winter, and most small contractors only market when they are already slow, which is too late for spring.
Step by step
- 1List the services you want more of and the past clients you could contact.
- 2Paste that into the prompt below without client phone numbers or addresses.
- 3Edit every offer so it is something you can really deliver.
- 4Send the check-in messages yourself, a few each week.
- 5Track replies and book spring jobs on your calendar.
Copy-paste prompt
Prompt
Help me keep work coming in this winter. My trade: [type]. Services I want more of: [list]. Typical job size: [range]. Area: [city or county]. Give me: (1) a four-week plan of small actions; (2) three short check-in messages for past clients; (3) a winter promo idea I can honor, with any license, insurance or pricing claims marked [VERIFY]; (4) four short social or Google Business posts; (5) a way to track replies in a simple sheet. Don't make up reviews or guarantees.
Review AI output before using it. Don’t paste confidential, customer or patient data into tools your company hasn’t approved.
Free · 5 minutes
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