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Keep winter work coming in with a simple AI marketing plan

Build a short plan for past-client check-ins, a winter promo and a few posts so the slow season has a pipeline.

Estimated time saved

Estimated: 30 minutes to plan, then a few minutes a week. (Estimate; results vary.)

Tools
  • ChatGPT
  • Claude
  • Gemini
  • Your past-client list
  • Google Business Profile

The problem

Work slows in winter, and most small contractors only market when they are already slow, which is too late for spring.

Step by step

  1. 1List the services you want more of and the past clients you could contact.
  2. 2Paste that into the prompt below without client phone numbers or addresses.
  3. 3Edit every offer so it is something you can really deliver.
  4. 4Send the check-in messages yourself, a few each week.
  5. 5Track replies and book spring jobs on your calendar.

Copy-paste prompt

Prompt
Help me keep work coming in this winter. My trade: [type]. Services I want more of: [list]. Typical job size: [range]. Area: [city or county]. Give me: (1) a four-week plan of small actions; (2) three short check-in messages for past clients; (3) a winter promo idea I can honor, with any license, insurance or pricing claims marked [VERIFY]; (4) four short social or Google Business posts; (5) a way to track replies in a simple sheet. Don't make up reviews or guarantees.

Review AI output before using it. Don’t paste confidential, customer or patient data into tools your company hasn’t approved.

Free · 5 minutes

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